One Price — Used Car Deals at Emich in Denver
One market-based price on every Emich Approved used vehicle.
Buying a used vehicle shouldn’t require negotiating. Every Emich Approved vehicle has one clearly posted price — the same online, in‑store, and for every customer. You may find one cheaper; we don’t believe you’ll find a better one at this price.
Each vehicle is priced to the current market — its year, trim, mileage, equipment, and condition.
Why Emich One Price
A better way to buy a used car
We price every vehicle right before you ever walk in — to the current market, using data you’re welcome to see for yourself. The result is a fair number from the start, so the work of getting a good deal is already done.
01
Priced to the current market
We continuously compare each vehicle against what similar cars are actually selling for, so the price stays competitive and current.
02
Set by the exact vehicle
The number reflects year, trim, mileage, equipment, and condition — not just the make and model year.
03
We’ll show you the data
Ask, and we’ll walk you through the market comparison behind any vehicle’s price. Any customer, any time.
04
A simpler way to buy
No back-and-forth and no games. The posted price is already the fair one, so you can focus on finding the right vehicle.
No pressure — your consultant is on your side
Our sales consultants aren’t paid based on how much you pay, so there’s no reason to steer you toward a pricier vehicle or rush your decision. They can simply help you find the vehicle that fits.
The promise
Fair pricing, and proud to show our work
The Emich One Price Promise
One Price. Every Customer.
- The posted price is the price. No haggling, and no wondering whether someone else received a better deal.
- Prices move with the market — never with pressure. When the market shifts, a price can change for everyone, publicly. It never changes because one person negotiated harder.
- Best value isn’t always the lowest sticker. Weigh mileage, condition, equipment, and reconditioning, and our price holds up against a cheaper car elsewhere.
What it means for you
How your price stays fair
We built the process to take the tactics out of buying a used car — so a fair price is simply the starting point.
No negotiation markup
We don’t inflate prices to create room for negotiation. Your price starts where a hard negotiation would normally end.
A better sales experience
Because our consultants aren’t paid on what you pay, they can focus on helping you choose the right vehicle instead of negotiating the price.
No pressure
No “today only” pricing tactics. Take the time you need to make the right decision.
Emich Approved
Every price is backed by the vehicle behind it
One Price is only half the promise. Before a vehicle earns its price, it earns the Emich Approved name — the reason our price holds up against a cheaper car elsewhere.
- Inspected and reconditioned by our own certified technicians
- Held to a standard we’re willing to put our name on
- Among the best-performing used vehicles we can source
- The same standard at every Emich store across Colorado
Why Emich
A local name you can hold accountable
Emich Volkswagen is part of the family-owned Emich Automotive Group, serving Colorado drivers for generations. One market-based price is our commitment across every store — the same standard and the same number for every customer.
Your questions, answered
Emich One Price FAQ
What is Emich One Price?
Do you negotiate on price?
Are you always the lowest price?
How do you set your prices?
Is the online price the same as the in-store price?
What does “Emich Approved” mean?
What about my trade-in?
Do your salespeople earn more if I pay more?
Ready to shop a better way?
Browse our Emich Approved used inventory — every vehicle at one market-based price — or call and we’ll help you find the right fit.
Every Emich Approved vehicle. One price. One standard.