VW “Drivers Wanted”

Drivers Wanted

The campaign that celebrated people who love the road

A modern classic in automotive advertising: minimal dialogue, unforgettable music choices, and stories that make driving feel like a point of view—not just transportation. Watch a curated set of the most iconic “Drivers Wanted” spots right here.

Shop All New VW

Explore new Volkswagen models, current offers, and EV options—then come back to enjoy the classics.

Why “Drivers Wanted” still hits

Human-first stories
Quiet moments, real emotions, and relatable humor—made for people who actually like to drive.
Music as the message
Carefully chosen tracks that set the tone without telling you what to feel.
A minimalist VW aesthetic
Confident, clean, and understated—letting the drive (and the driver) do the talking.

New • Super Bowl spotlight

VW is bringing “Drivers Wanted” back for the Super Bowl

Volkswagen refreshed the “Drivers Wanted” idea with a Super Bowl 60 spot titled
“The Great Invitation: Drivers Wanted.”
The 30-second version is scheduled to air during the second half of the game, alongside a longer film that launched ahead of kickoff.

Super Bowl ad quick facts
Title: “The Great Invitation: Drivers Wanted”
Where it airs: Super Bowl 60 (second half)
Music: “Jump Around” (House of Pain)
Agency: Johannes Leonardo
Director: Leigh Powis

The reboot leans into the original “say yes to life” energy—quick scenes that feel like invitations:
get outside, call your friends, dance in the rain, take the long way home. It’s the same spirit that made the originals stick,
now updated for a new generation of drivers.

Watch the classic “Drivers Wanted” spots

“Pink Moon” (Cabrio)
A night drive under the stars—often cited as one of VW’s most iconic music-led ads.

“Sunday Afternoon” (Golf) — “Da Da Da”
Dry humor + a perfectly odd soundtrack. Peak “Drivers Wanted” energy.

“Big Day” (Jetta)
A cinematic short story built around one urgent drive and one very important destination.

“Heart” (New Beetle)
From the same era and tone—simple, sincere, and unmistakably VW.

“Drivers Wanted” (campaign spot)
The line that became a mindset: “There are passengers and there are drivers.”

Quick FAQ

What is the “Drivers Wanted” campaign?
“Drivers Wanted” was a Volkswagen advertising platform centered on the idea that driving is a choice—and a personality. The spots used simple storytelling, confident design, and standout music to connect with people who enjoy being behind the wheel.
Why are these ads considered “classic”?
Many of the best-known “Drivers Wanted” commercials became cultural touchpoints—memorable for their restraint, humor, and music selections that felt fresh and unexpected.
Can I watch all of them here?
This page features a curated set of the most iconic spots. Availability can vary by region and upload. If an embed doesn’t load, use the “Open on YouTube” button for that video.

Videos are embedded from YouTube and remain the property of their respective owners. This page is designed as a viewing hub celebrating Volkswagen’s “Drivers Wanted” creative era.